Prof. Maricar S. Prudente
De La Salle University, Philippines
Dr. Maricar S. Prudente is presently a Full Professor 10 of the Science Education Department of De La Salle University-Manila. Professor Prudente completed her Ph.D. in Environmental Chemistry and Ecotoxicology at Ehime University as a Japan Society for the Promotion of Science (JSPS) Ronpaku Fellow. As an educator, Dr. Prudente has served as administrator in various capacities at De La Salle University and as resource person and coordinator in various training programs dealing with research, environmental issues, science education, technology integration, and educational action research. In the field of science education, Dr. Prudente’s research work is focused on action research and the integration of technology and development of 21st century skills in the teaching of science. Dr. Prudente is currently involved in an international collaborative project with Erasmus+ Foundation on Action Research To Innovate Science Teaching (ARTiST). Prof. Prudente is a recipient of the 2015 Lifetime National Achievement Award given by the National Research Council of the Philippines (NRCP). Recently, Prof. Prudente was recognized as the 2018 Outstanding Filipino JSPS Fellow in the field of Education by Department of Science and Technology of the Philippine government.
Title: Adaptive, Innovative and Effective Practices in Teaching Science: Experiences from the Philippines
Abstract: The talk will showcase adaptive, innovative and effective experiences on technology integration in teaching Science in the Philippines. The relevant roles of educators and the components of the Community of Inquiry model will be underscored within the context of online distance education. Specifically, the effective use of Metacognitive Argument Driven Inquiry (MADI) approach will be described. Likewise, enticing and innovative instructional practices for online education in science using micro lectures and learning modules will be presented. Finally, how to use action research as a means of examining the effectiveness of these adaptive pedagogies using home-based experiments and web-based technologies will also be discussed.
Prof. Shan Wang
University of Saskatchewan, Canada
Shan Wang is a Professor at the Edwards School of Business at the University of Saskatchewan, Canada. Prior to joining the Edwards School of Business, she has worked as an Associate Professor for Renmin University of China. She received her Ph.D in Management Information Systems from McMaster University and Master Degree in Economics from Queen’s University, Canada. Her research interests include electronic commerce, social commerce, online communities, social network analysis, IT business value and IT in education. Her work has been published in several peer reviewed journals, such as Information and Management, Decision Support Systems and Journal of Business Research.
Title: Storytelling Short Video
Advertising and Narrative Transportation: A Systematic
Study of Story Design Elements
Abstract: Short video story marketing is becoming a
more and more common marketing strategy in today's
competitive market. Users also join the competitive
arena due to the popularity of social media, either
individually or by forming a small team. However,
grassroots users may lack the expertise to create an
effective storytelling short video ad. This research
systematically studies what are important story design
elements contribute to an effective storytelling short
video ad. Based on the theory of narrative
transportation, this research proposes a framework
suggesting that story attributes, including story
integrity, reversal, humor, authenticity, familiarity,
and connection, affect narrative transportation, which
in turn affects consumer attitudes towards the short
video ad and the product. Mixed research methods
combining in-depth interviews and a survey were used to
validate the framework. The interviews with 16 audiences
confirm our selection of the story attributes. A dataset
of 402 samples was further collected to statistically
verify the framework. The data analysis confirms that
story integrity, reversal, humor, authenticity, and
connection play positive roles in product attitude and
advertising attitude through narrative transportation,
while story familiarity is negatively related to
narrative transportation. This research contributes to
the theory of narrative transportation by systematically
studying how story design elements contribute to
narrative transportation in the context of storytelling
short video ads on social media. The findings also
provide guidance to users to optimize their storytelling
strategy when creating short video ads. The short video
platform can also benefit from this research by
providing resources to cultivate users’ capability of
creating storytelling short video ads.
Senior Lecturer Dr. Qingqing Xing
The Hong Kong University of Science and Technology (Guangzhou), China
Dr. Qingqing Xing is a Senior Lecturer at the University
of Education Sciences, the Hong Kong University of
Science and Technology (Guangzhou). She holds a PhD in
Education from Peking University and has more than 23
years of teaching experience in science and
technology-oriented universities. She is committed to
promoting research ideas and interdisciplinary
collaboration, including as a Project Manager in the
Bureau of International Cooperation at the National
Science Foundation of China and as the Associate
Director of the International Office at the Beijing
Institute of Technology. These experiences have given
her insights into promoting research-oriented education
internationally, especially for the world's first
interdisciplinary university as HKUST(GZ).
As an education practitioner, Dr. Xing actively explores
the pedagogy of Project-Based Learning. In addition to
her efforts to teach Interdisciplinary Design Thinking
and Effective Academic Communication, she collaborates
with interdisciplinary research teams in computational
media and arts, metaverse research, and health care. As
part of this collaboration, it uses educational
technologies and artificial intelligence generated
content tools to help students present their research
ideas in engaging ways to facilitate their “niche”
exploration process, with a focus on developing
Self-Organized Maker Education. Within just one year of
its inception, HKUST(GZ) research students have actively
contributed insights and examples of project-based
learning in higher education.
Title: Using AIGC Tools to Facilitate Academic Communication: Experiences from An Interdisciplinary University
Abstract:The widespread use of AI content generation tools such as ChatGPT in education, particularly in the field of language teaching at university level, represents a new frontier whose significant potential has not yet been fully explored. This presentation highlights a case study of an interdisciplinary university where AIGC tools have been integrated into various areas of academic communication, including critically reviewing the structure of a research article, transforming implicit ideas into explicit ideas, and engaging audiences in public speaking. The speaker addresses the improvements observed in the efficiency and effectiveness of information dissemination, the promotion of innovative ideas, and the increase in just-in-time student learning engagement through personalized learning experiences. The presentation also addresses the challenges that arise when implementing these tools, such as ethical considerations, data protection and the necessary digital literacy of users. It concludes with a reflection on the potential of AIGC tools to revolutionize academic communication and promote a more integrated, dynamic, and inclusive educational environment.
Assoc. Prof. Fatima Azmi
Prince Sultan University, Saudi Arabia
Fatima M. Azmi is an associate professor of Mathematics
in the Department of Mathematics and Sciences at Prince
Sultan University. She received her B.S. degree in
Mathematics from King Saud University, Riyadh, KSA, and
her M. A. and Ph.D. degrees in Mathematics from the
University of Colorado, Boulder, USA. She has over 20
years of teaching and research experience in the field
of Mathematics. She taught graduate and undergraduate
courses and supervised graduate students. She has also
trained high school students in Saudi Arabia and
prepared them for the International Math Olympiad
Competition. She is a reviewer of many ISI and Scopus
journals and has extensive publications in reputed
journals in various areas of mathematics, and she
received many grants for her research. She was an Asia
Chair and invited speaker at the 6th International
Conference on Education and Multimedia Technology in
Guangzhou, China, 2022. Her current research interest
includes Fixed point theorem on metric type spaces,
Mathematics Education, Education and Technology,
C*-algebras, Fréchet*-algebras, and Noncommutative
Geometry.
Title: Mathematics and Science Communication
Abstract:
Mathematics and Science Communication encompasses a
diverse array of endeavors aimed at bridging the realms
of mathematics, science, and society. This discipline
involves the art of both informing and inspiring the
general public with insights into mathematical and
scientific knowledge. Manifesting through various
mediums, such as long-form journalism, podcasts, social
media engagement, seminars, and interactive events, it
seeks to establish meaningful connections between the
intricacies of Math and Science and their relevance to
our daily lives.
The fundamental aim underpinning these communicative
endeavors is the outreach to communities, particularly
targeting individuals without a specialized background
in mathematics. By shedding light on the pervasive role
of mathematics in our existence—be it in the fabric of
daily routines, the intricacies of nature, or the vast
expanse of the universe—communicators aim to convey the
profound impact of mathematical concepts on our
understanding of the world.
In this presentation, we explore some examples of Math
communication. Additionally, we explore the responses
and reactions elicited from the public, providing
valuable insights into the effectiveness of these
communication strategies. Through this exploration, we
aim to underscore the significance of fostering a deeper
understanding of mathematics and science within broader
society.
Dr. Shahid Anjum
Universiti Teknologi Brunei (UTB), Brunei
Dr Anjum has been teaching business, digital and finance
based modules for bachelor and master programs at School
of Business, Universiti Teknologi Brunei (UTB) for up to
nine years and has completed three 3-years contracts
this year. He has also served as a Deputy Head of
Brunei’s Crown Prince Creative, Innovative Products and
Technological Advancement (CIPTA) Award’s Seminar
Committee, a Deputy Director of ‘Digital and Creativity
Research Thrust’ at School of Computing and Informatics,
a member and coordinator at ‘Center for Innovative
Engineering’ at Universiti Teknologi Brunei. Dr. Anjum
is a Certified Data Privacy Solutions Engineer from
Information Systems Audit and Control Association
(ISACA), a Certified Investment Manager from Moody’s
Canadian Securities Institute and Certified in Banking
Financial Risks and Regulations from Global Association
of Risk Professionals (GARP). He has appeared on
National or local TVs in different countries. Dr. Anjum
has earned his Ph. D. from Nagoya University, Japan for
research topic of Early Warning System for Financial
Risk using Data Mining Approach as well as an M. Phil.
Economics degree. Dr Anjum has also studied in the
“Master of Computer Science program” at the Department
of Mathematics and Computer Science, School of
Engineering, University of Detroit in Michigan, USA. Dr.
Anjum has accumulated experience at various educational
and financial institutions in Canada, Japan, USA,
Pakistan, Philippines, and Brunei Darussalam.
Dr. Anjum has served as a Program Chair for the
International Conference on Database and Data Mining)
held in Chicago, USA in 2015, a moderator to keynote
speeches and expert forums, has served as Session Chairs
to over ten conferences and as a technical committee
member to over 20 conferences. Dr Anjum’s research has
received various Best Paper Awards in Tokyo and ASEAN
countries. Dr. Anjum is a senior member of various
Computer and Information Technology, Finance, Management
and Development Economics related associations and
societies. Dr. Anjum is a widely published author and
his publications have appeared in reputable journals
including in IEEE. Series and Springer as well as
chapters in book series. Dr. Anjum is currently editing
three books for Taylor and Francis Group and IGI Global
on fintech & digital start-ups, Digital Banking &
Digital Finance as well “Cracking the Code: Cyber
Security Technology Enhancement of Digital Ecosystem”.
Dr. Anjum has conducted and has led various consultancy
projects as well as training workshops and mentorship
for Entrepreneurs’ bootcamp. As Principal Researcher,
Dr. Anjum has been a part of team for a project
submitted to Brunei Research Council to implement
technology transfer from Malaysia and Switzerland to
Brunei regarding setting up of Islamic Fintech Lab, gold
and silver-based mobile wallet applications, embedded
with secured blockchain and Ethereum technology. In a
recently completed consultancy project on Brunei’s
Information and Communication Technology reports for
Individuals and households as well as for Business
2022-2023 for Authority for Info-communications
technology Industry (AITI), Dr Anjum has been the team
leader for report writing and quality assurance.
Title: Generative AI and its Applications in
Education & research: A Discussion in Digital Ecosystem
Transformation
Abstract: The speech covers broader issues and
concepts regarding the evolution of Artificial
Intelligence (AI), generative AI and their types,
development of enabling technologies and their plausible
applications. The digital ecosystem around AI and
generative AI has four key themes which are: the smart
world, productivity revolution, ubiquitous and
transparent security as well as critical enablers to
bring the emerging technologies and trends together, and
heighten the benefits by reshaping business practices,
processes, methods, models and/or functions in markets
where they are applied.
The speech will also touch upon specific aspects of the
applications of AI and Generative AI in academic
environments especially related to the activities of
Educating and Research as well as Ethical
considerations. The potential of AI / generative AI in
education has interesting implications regarding
Personalized and customized support and instructions
based on individual student’s needs, learning style and
pre-existing knowledge, assessment-based grading,
feedback on course quality and potential of targeted
improvements in materials and methods as well as
providing of meaningful and immediate feedback to
students. Last but not the least, it covers the ethical
use policies related to plagiarism, inappropriate
content, and bias, robust privacy and security around
students data and transparency in processes.